For now it will be business as usual for Walmart (WMT) come Black Friday and the broader holiday season despite the unknown economic impact of Donald Trump's shocking presidency win.
"We are not making any changes to our media or marketing plans [in the wake of the election outcome]," Steve Bratspies, Walmart's U.S. chief merchant told TheStreet on a media call Wednesday to discuss the retailer's Black Friday plans. Bratspies said Walmart will have an "unwavering commitment to price leadership" on the annual kickoff to the holiday shopping. That includes deals online for merchandise starting at 12:01 a.m on Black Friday. Walmart will also have "dozens" of online-only deals that day, which is a slightly different tact than a year ago, he said.
The world's largest retailer is also hooking up employees working on Thanksgiving Day with free dinner and 25% off an entire basket of goods. Walmart's stores will open at 6:00 p.m. on Thanksgiving Day.
Overall, Walmart shared in late October that it will have 400 exclusive toys available this holiday shopping season, about in line with last year. The list of toy exclusives will be headlined by a pricey $398 Disney (DIS) battery-powered car for children to ride around in. In electronics, the number of product exclusives will be slightly greater compared to a year ago.
Meanwhile, Walmart has invested in new Holiday Helpers in its stores to assist customers in finding the shortest lines, open registers if needed, and help with self checkout aisles.