HSINCHU, Taiwan, Nov. 9, 2016 /PRNewswire/ -- Since its strategic and CEO driven decision to enter into the Automotive Memory market in late 2009, Macronix has made huge strides in terms of market, customer, OEM Auto maker and Eco-system penetration. To date, Macronix has passed all critical customers and OEM audits, and is well recognized, by those customers, OEM's and Chipset vendors alike, as an industry leader in the very demanding Automotive memory segment. As of today, Macronix has shipped more than 100 million automotive qualified (AEC-Q100 compliant) products to its customers. Given the challenges to enter into the automotive market the requirements for well-established systems to support the same, and the extensive product design-in to achieve mass production timescales, this more than 100 million units shipment milestone certainly represents a significant achievement and endorsement from the market. "As a company we are very proud of our progress in this very difficult and demanding segment, " said Miin Wu, Founder, CEO and Chairman of Macronix. "It shows the recognition by our customers, OEM's and Chipset vendors, of the high quality solutions and the fundamental reliability that Macronix can supply. " Dr. Wu further added, "We are not complacent though, and will continue to improve and innovate to add value to the Automotive memory market. New product development as demonstrated through our OctaFlash, OctaRAM and OctaBus solutions and our recent announcement of fully compliant AEC-Q100 NAND, show that we are delivering our commitments to keep innovating and to assist in solving customers challenges. " Moving forward, the demand and performance levels required for automotive storage will continue to increase and companies will need to show a deep commitment to this segment to meet their customers' needs. Based on the broad and ever growing product portfolio offered by Macronix, along with the fact that the company operates its own 3 fabrication facilities, Macronix is able to offer a real product longevity program to provide Tier1's product lifecycle security.