Adore Me has always been ahead of the tech-curve in the fashion industry: whether it's A/B testing lingerie models or crowdsourcing new collections, the brand optimizes all aspects of its business. Now the company is taking the full-plunge into Angular: as of November 2016, Adore Me is fully Angular on its mobile and desktop sites. In a market where leading lingerie companies are aiming to become digital first and to target tech-savvy millennials, Adore Me is once again leading the path with Angular. With one unique back-end for all platforms (Android, iOS, mobile website and desktop website), developing new code is optimized and extremely efficient. With one front-end for both the mobile and desktop websites, a new feature only needs to be developed once to work everywhere - and that's how Adore Me designs mobile-first experiences adapted to larger screen sizes. Using Angular is also a way for Adore Me to improve UX and really offer its millennial customers a seamless and flawless experience: with state-of-the-art transitions and steady user interfaces, Adore Me optimizes the way it interacts with its customers on all platforms.