IRVINE, Calif., Nov. 9, 2016 /PRNewswire/ -- Pocky, the brand behind the authentic chocolate covered biscuit stick, celebrates its international holiday, Pocky Day, with its most ambitious campaign to date. As the brand observes its 50 th anniversary this year, festivities for the annual affair in the U.S. will be extended from the single traditional November 11 date, to being recognized from November 9 - 13.
Pocky Day originates from Japan, the birthplace of Pocky, and dates back to 1999. Historically, the holiday encourages friends and loved ones to show their appreciation by gifting the tasty treat to each other. Celebrated on November 11, because 11/11 looks like Pocky sticks, the day is a major holiday that sees tremendous global retail support. "Pocky Day's appeal and popularity is truly marked by the holiday's ability to bring so much joy into so many people's lives," says Akitoshi Oku, President, Ezaki Glico USA. "By sharing and receiving a box, it's that thank you for all that you do, that encouraging pat on the back that keeps you going or that I love you that you needed to hear. People live such busy lives these days and Pocky Day allows us to stop for a moment, check in with each other and really get some meaningful conversations started." To commemorate the occasion this year, Pocky introduces The Big Share - a unique and inspiring initiative that, at its core, aims to encourage people to actively engage in the basic, human act of sharing and connecting with one another in a positive way. Essentially, the brand will allow fans to make someone's day by sharing Pocky with a friend or a complete stranger.