LONDON, Nov. 9, 2016 /PRNewswire/ -- Meitu, one of the world's leading mobile app developers with its apps installed on over one billion unique mobile devices worldwide, today announced that they are joining the movement for men's health by launching an exclusive Movember moustache look on their MakeupPlus app to raise awareness and money for the Movember Foundation, from now until November 30th.
Since its launch in 2003, the Movember campaign has become a global movement raising money to fund men's health projects across the world - more than 1,200 to date. The charity has become known for encouraging men to grow out their mustaches during the month of November to support and raise awareness of Men's health, and Meitu is now making it easy for men and women to get behind the charity's famous symbol by sharing a virtual moustache look throughout the month of November using MakeupPlus. For each install of the free MakeupPlus app through Meitu.com/movember and share of a mustache selfie using the hashtag #VirtualMo, Meitu will donate to the Movember Foundation. Laura Mair, Director of Partnerships says, "This partnership is a fun way to spread awareness of a very serious issue - that men are dying too young, and something needs to be done about it. We hope that through showing people how they'll look with a Mo they will be encouraged to spread the word and support the movement for men's health, either by growing a real Mo, encouraging someone else in their life to do so or simply by donating to this important cause." "Movember has become a highly-recognized movement that we are proud to be a part of," said Frank Fu, Global Managing Director at Meitu, adding, "Men's health is global issue, men die on average 6 years younger than women for largely preventable reasons and we're so proud to not only donate to this cause, but to also give men and women a platform to further share their support of Movember." MakeupPlus' patented facial recognition maps each user's unique facial features; allowing people to experiment and try on makeup looks instantly. Users can test looks and techniques they wouldn't otherwise have the products, tools or time to try, and then bring the new looks they love to life with in-app tutorials, product recommendations and tips from popular YouTube makeup artists.