LOUISVILLE, Ky., Nov. 9, 2016 /PRNewswire/ -- The Jasling, a dynamic fashion accessory brand, has confirmed that its new first of its kind ever fashion accessory to make carrying a coat a breeze has officially launched on the Kickstarter crowdfunding platform. Photo - http://photos.prnewswire.com/prnh/20161108/437240 Photo - http://photos.prnewswire.com/prnh/20161108/437241 The timing of the strategic launch of The Jasling coincides perfectly with the height of the winter coat wearing season. Overall, fashion and accessories travel retail sales are worth a staggering $2.2 billion in the Americas every year. This new product is manufactured in the United States. "I'm thrilled that finally, a product like The Jasling can make it into the hearts and minds of everyone seeking a super-simple, fashionable and convenient way to carry a coat - hands-free," expressed, Danielle Rydberg, Inventor, and Founder of The Jasling, who studied at the Fashion Institute of Technology, (FIT) in New York City. "We've now perfected the design to make it even more comfortable. It was very important the invention was manufactured in America to the highest industry standards." "People often ask how on earth I came up with the idea of a hands-free coat carrying accessory? Last December, while on a shopping trip to New York City with my family, I reached my limit and had enough of trying to balance a heavy winter wool coat every time I went into a store. I'm sure many people can relate to not being able to manage a purse, shopping bags, and a coffee at the same time. My husband faces similar issues at the airport as he travels a lot with work. I knew there had to be a solution and empowered with my fashion training, I set to work developing a result people would take to immediately. The first working prototype of The Jasling consisted of some rope, a snap hook, and a few metal rings I picked up in a small hardware store." Industry observers have said that time will tell if The Jasling will become a "Joy" success phenomenon? Louisville, Kentucky, where 26-year-old Academy Award winner and global acting sensation, Jennifer Lawrence, hails from is also the home of The Jasling. The actress was nominated for an Oscar for her role in the wonderful entrepreneur-centric true story of a unique household invention by Joy Mangano which went on to make her a self-made millionaire. The movie ended up grossing $102 million worldwide. The Jasling's target market is busy moms, commuters, shoppers, frequent travelers, museum goers, and hikers. It features; custom designed luxury metal hardware, a dynamic fit-adjustable shoulder strap and high-grade nylon webbing renowned for its durability and strength - all thoughtfully designed as a non-gender specific accessory item.