ATLANTA, Nov. 9, 2016 /PRNewswire/ -- MyDealerLot (MDL) announced today the company's name change from MyDealerLot to MDL autoMation in conjunction with the release of Service Drive Concierge™ using License Plate Recognition (LPR) technology as an alternate identity trigger to MDL's existing RFID solutions. Logo - http://photos.prnewswire.com/prnh/20161108/437133LOGO Logo - http://photos.prnewswire.com/prnh/20161108/437134LOGO Recently MDL also announced the availability of their new Bluetooth based vehicle location system called Bloodhound™ for both Service and Sales operations at U.S. and Canadian retail dealerships. "MDL continues to expand and diversify its product line providing a range of high valued technologies to both Sales and Service operations in dealerships, and the new company name reflects this direction. Solutions are designed to improve business processes, enhance the customer experience, improve inventory management, and increase sales and retention" said George Cresto, MDL Founder and CEO. At the same time, MDL announced the availability of their award-winning Service Drive Concierge™ using LPR technology to instantly convert a license plate to a VIN for Instant Guest Recognition & Messaging. "It is only very recently that this solution became possible with the advancement of LPR cameras in terms of functionality and cost. These cameras, coupled with our license plate conversion algorithms, enable the highest level of plate conversion with the fastest conversion time in the industry. Its significantly lower cost enables MDL to deliver a very scalable solution to a much broader market of dealerships of all sizes and brands" said George Cresto. Dealerships can now choose the best solution for their store based on required functionality and budget. While MDL can now offer two distinct identity triggers - RFID and LPR, MDL will be providing the same Service Drive Concierge™ technology stack to retail vehicle dealerships for Sales and Service messaging.