Demand Media Highlights Company Transformation Through New Corporate Name, Leaf Group
In recognition of its business transformation, Demand Media, Inc., a diversified internet company comprised of several marketplace and media properties, today announced its new corporate name - Leaf Group Ltd.
In recognition of its business transformation, Demand Media, Inc., a diversified internet company comprised of several marketplace and media properties, today announced its new corporate name - Leaf Group Ltd. The company also begins trading its common stock today on the New York Stock Exchange under the new ticker symbol "LFGR". "Our company has evolved significantly over the past two years and Leaf Group is a fresh new name for a fresh new business," said Sean Moriarty, CEO of Leaf Group. "With the strong growth of our marketplaces and the vibrancy of our media brands, now is the time to highlight our progress and celebrate our mission of building creator-driven brands that connect with passionate audiences across lifestyle categories." Marketplaces play a significant role in Leaf Group's operating model. Making up the majority of the company's revenue, Leaf Group's marketplaces - Society6, Saatchi Art and The Other Art Fair - continue to see strong growth with much room for expansion. These artist-driven commerce brands offer high-quality products, original artwork and unique experiences with unparalleled customer service, creating a growing network of loyal design-savvy buyers worldwide. Media demonstrates growth by building strong brands focused on clear categories for passionate audiences. With targeted, high-quality content across clear passion categories - DIY, wellness, décor, tech, pets, personal finance, design, lifestyle - Leaf Group's media brands, which include Livestrong.com, eHow, Techwalla and Cuteness, have started to see strong growth in audience reach and the building of deep connections through onsite and social engagement.