SAN FRANCISCO, Nov. 9, 2016 /PRNewswire/ -- Apsalar, the app ROI platform that helps mobile-first marketers drive extraordinary growth, today announced that it has been named to the Pinterest Marketing Partners program. Under the agreement, Apsalar will be able to measure and attribute app installs and remarketing events driven by Pinterest.
Widely known as "the world's catalog of ideas," Pinterest enables users to discover new products, plan purchases and connect with brands in uniquely enriching ways. The popular platform attracts more than 150 million unique users around the world every month. By joining the Pinterest Marketing Partners program, Apsalar has further expanded its extensive measurement footprint, which includes Facebook, Instagram, Twitter, Google, and 1,000+ network and traffic source integrations. This is important because mobile app marketing cannot be measured in conventional ways. Instead, the industry relies on unbiased measurement to attribute marketing results to the right partners, optimize campaign effectiveness, and interpret in-app events. By integrating with Pinterest, Apsalar can provide the data and insights advertisers need to be most effective. "We're proud to be among the first mobile app measurement partners for this highly influential property," said Michael Oiknine, Apsalar Cofounder and CEO. "Advertisers are looking for lean-forward media opportunities to engage users deeply, and we look forward to helping our clients understand the business value of their Pinterest programs." Growing numbers of app publishers seek to leverage Pinterest for their install and re-engagement efforts. The marketers want access to Pinterest's growing use base; while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men. The community's emphasis on product discovery and sharing is also key to its marketer appeal. According to Pinterest, ¾ of all Pins are originally from businesses. A Millward Brown study also showed that 85% of users have purchased a product they first saw on Pinterest, and 93% of users leverage the property to plan future purchases. Continued Oiknine, "With Apsalar's unbiased measurement and attribution for Pinterest and all of their other media, app marketers have the insight they need to drive the best possible results."