Mitek Millennial Survey: Love Of Selfies Is Transforming Mobile Commerce

SAN DIEGO and LONDON, Nov. 09, 2016 (GLOBE NEWSWIRE) -- Mitek (NASDAQ:MITK) (, a global leader in mobile capture and identity verification software solutions, today released findings from a survey of more than 3,000 Millennials in the U.S., Canada and the U.K. on their mobile preferences, purchase habits and financial goals. The new survey conducted by Osterman Research titled, " The Millennial Influence: How Their Love of Mobile Shapes Commerce," reveals what Millennial customers want when it comes to their mobile user experience.

In its third annual Millennial survey, Mitek found that the oldest, most affluent Millennials (ages 29 - 34) take more selfies, value their mobile device camera more and want more mobile capture options in commerce than even their younger, mobile-obsessed counterparts (ages 18 - 22).

"As the largest generation in the U.S., Millennials get what they want," said Kalle Marsal, CMO, Mitek. "For the first time, this survey shows how the most valuable Millennial customers expect to use their mobile device camera for commerce and banking. Smart businesses should welcome this news since leveraging Millennials' selfie habit gives them an easy way to verify IDs, authorize purchases, enroll new customers and achieve compliance in an increasingly regulated mobile world. Their most valuable customers have spoken and the answer is a win-win."

Key findings from the survey include:

Millennials are addicted to their smartphone cameras: 85 percent take selfies and many are taking more than five a day
  • The number of older U.S. Millennials taking 20 or more selfies a day is double that of younger Millennials.
  • More than a quarter of older U.S. Millennials say the camera is the most important function on their mobile device, vs. 16 percent of younger Millennials.

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