LONDON, November 9, 2016 /PRNewswire/ -- Platform provider FSB Technology (UK) Ltd has agreed a deal to supply Bruce Betting with a new online sports betting platform. The London-based company has designed a bespoke web and mobile service for the popular independent retailer who has shops throughout the Republic of Ireland. Their customers will also benefit from FSB's casino platform, which includes table games and the latest video slots from leading producers Realistic Games and Microgaming. FSB will trade a number of different sports, both pre-match and in-play, including their market-leading horseracing product, allowing Bruce Betting to control the look and feel of its site via their content management system. In addition, Bruce will now have access to FSB's unique trading-led CRM tools that let operating partners tailor bonus offers and betting incentives to individual customers. FSB's Business Development Director, Richard Thorp, commented: "We're very pleased to work with Bruce Betting, our managed solution will enable them to refine their online offer, whilst maintaining the customer-friendly approach that has made them popular. Eamon Byrne of Bruce Betting, said: "We're very excited about the prospect of the new site and the app that goes with it and believe FSB tailored approach will go down well with our customers. We now have the right tools to deliver a top class betting experience across all channels and are very confident we'll be able to offer a competitive product alongside the larger brands."