LOS ANGELES, Nov. 9, 2016 /PRNewswire/ -- Over 20 American veterans commit suicide every day in what's being referred to as a "suicide epidemic" in the United States. That's why award-winning Director Scott McCullough of Edge of Reason, LLC, an independent production company, created "The Other Note" featuring Martin Sheen. McCullough enlisted freelance producer Windy Buhler to produce the dramatic :60 public service announcement on behalf of the National Veterans Foundation (NVF), the first 501(c) (3) non-profit organization to form a vet-to-vet hotline, the Lifeline for Vets, providing highly successful transition and suicide prevention services for all veterans and their families. Photo - http://photos.prnewswire.com/prnh/20161107/436953 Since 1970, NVF Founder Shad Meshad, who served as a Medical Service Officer in Vietnam, has worked to help veterans and their families. Regarding "The Other Note" PSA and the veteran suicide epidemic, Meshad says, "This is probably the most important public service announcement ever produced that addresses one of the most serious epidemics our nation has ever faced, regarding our decorated and proven heroes, who represent what America stands for, protecting our country, giving their lives - bodies and souls. The PSA's artistic depiction is stunning, and focuses on the veteran suicide problem from our viewpoint." During development of "The Other Note," McCullough researched military suicides and decided to take a different approach to the typical public service announcement. Rather than just shooting "talking heads" to ask for help, McCullough incorporated visual story elements interwoven with performers reading a poignant letter that appears to be a suicide note, but is actually a thank you note. Among the candid performances, notable activist and celebrity actor, Martin Sheen, who is an honorary NVF Board Member committed to helping veterans, challenges us with a stirring closing statement. Regarding the PSA's concept, McCullough states, "I wanted to present an optimistic viewpoint and a story that celebrates what happens when someone reaches out to talk, to ask, or to call a veteran that may be struggling, and to let our veterans know they have a place to call, a place that can help. This one simple action could make all the difference in a veteran's life. Conceptually, we focused on the 'thank you for the help' as a message of hope, and to express what it means to a vet to have someone to talk to in their darkest hour."