SAN FRANCISCO, Nov. 8, 2016 /PRNewswire/ - Customer experience solutions company McorpCX, Inc. (TSXV: MCX, OTCQB: MCCX) ("McorpCX" or the "Company") is pleased to announce that it has launched McorpCX | Insights, a new release of its signature product (formerly known as Touchpoint Mapping®), now powered by Microsoft Azure ("Azure"). McorpCX | Insights is the Company's principal customer experience management software product and approach to quantifying customer experience, while Azure is a cloud computing platform and infrastructure created by the Microsoft Corporation ("Microsoft") for building, deploying and managing applications and services through a global network of Microsoft-managed data centers. Through this new release, the company moves well beyond its roots mapping customer touchpoints, expanding on its existing capabilities to better measure customer journey and journey stage performance as well as emotions, loyalty drivers and other key customer experience metrics. The Company also believes the platform provided by Azure will provide increased security, scalability and flexibility in order to position the Company to more rapidly deliver services. The Company has already transitioned all existing clients and historical data to Azure, and plans to build all future products on Azure. "As a SaaS (Software as a Service) product, McorpCX | Insights has been exceptional at driving deep insights by mapping the complex, cross-channel maze of touchpoints, emotions and journeys that drive customer experience," stated Stephen Shay Vice President of McorpCX, who led the product development and re-platforming effort and is a former executive at Microsoft. "In addition, we've seen companies ask that we extend our insights into other areas of the customer experience and the ways they track it today-ranging from integration with business intelligence systems to the ability to integrate metrics from other customer listening posts. Combined with our plans for growth, this increasing demand meant we needed to move to a more extensible platform," he concluded.