INVNT Appoints Daniel McLellan And Michael Piatt Directors Of Strategic Accounts

Time Inc.'s (NYSE:TIME) INVNT today named Daniel McLellan and Michael Piatt Directors of Strategic Accounts, reporting to Matt Schrader, Managing Director of Strategic Accounts, effective immediately. McLellan and Piatt are responsible for driving INVNT's revenue growth and enhancing the company's successful client relationships. They will be based in the New York office.

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"Daniel and Michael are seasoned marketing and digital professionals with the sales experience and creativity necessary to scale INVNT's business and attract global clients," said Scott Cullather, Global Managing Partner of INVNT. "Daniel's extensive experience developing and executing sales strategies and Michael's diverse selling portfolio and excellent relationships with agencies will be assets to our team."

McLellan joins Time Inc. from Frost & Sullivan, where he spearheaded and executed the company's B-to-B sales cycle, including market identification, prospecting, proposal writing and presentations, sales and account management. Piatt previously served as Director of New Business for BMKD Health, where he was responsible for securing clients for the firm across the pharmaceutical, consumer products and technology categories.


INVNT collaborates with brands and organizations to launch products, build brand allegiance, strengthen relations, create demand and align organizations with target audiences worldwide. Clients include PepsiCo, Merck, Grant Thornton, General Motors, Subway, ESPN, the Outdoor Advertising Association of America and the Society for Human Resource Management. INVNT's offices are strategically located in New York, London, Washington, DC, Detroit, San Francisco and Laguna Beach. INVNT is a subsidiary of Time Inc. (NYSE:TIME), one of the world's leading media companies and home to celebrated franchises and events, including the Fortune 500, Time 100, People's Sexiest Man Alive, Sports Illustrated's Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum.


Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multi-media landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform, The Foundry, Time Inc.'s creative lab and content studio, and the People Entertainment Weekly Network (PEN). The company is also home to celebrated franchises and events, such as the Time 100, Fortune Most Powerful Women, People's Sexiest Man Alive, Sports Illustrated's Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.

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