LOS ANGELES, Nov. 8, 2016 /PRNewswire/ -- In the past 25 years, Dr. Alex Farnoosh of Beverly Hills has worked on remaking the smiles of over a thousand patients from around the world, many of whom seek him out for additional cosmetic work. Photo - http://photos.prnewswire.com/prnh/20161108/437057 The reason is that his methods are something of a marvel. Visual results from his treatments far outlast others in his field. Dr. Farnoosh specializes in a patented form of gum lightening "bleaching" that he developed himself, published and yields much more effective results than laser treatments that are used to treat gum discoloration. His method for gum bleaching he invented is closely guarded, but his body of work and research speaks for itself in before-and-after case studies he closely analyzes. His treatment was featured on TV's 'The Doctors', which the show's host described as "magic" and permanent. His work have also been published and showcased in the "International Journal of Periodontics" and NY Times best selling book "Billion Dollar Smile". Dr. Farnoosh said that although his procedures are often referred to as 'gum bleaching,'--the term he introduced-- it's actually more correctly described as 'gum lightening'. He clears dark gums through a dermabrasion technique performed after medicating the problem areas. The procedure is typically fast, safe, not usually painful, and the work is permanent. "With my method, there is little recovery time, no major discomfort and, best of all, the discoloration doesn't return," Farnoosh told Doctor of Dentistry Magazine. "The impact on self-esteem and confidence can be tremendous." A case-in-point is that of A.L., an 8-year-old girl who was bullied by her friends because of the color of her gums. Upon request of the patient and her mother, she received the gum lightening treatment. The result was a happy patient and a boost in confidence and self-esteem. Please see the photos below for the case study.