NEW YORK, Nov. 8, 2016 /PRNewswire/ -- It is said that technology is making the world smaller. This couldn't be more true for the advertising and marketing industry. According to Internet Live Stats, 40 percent of the world population has internet connection, as opposed to just one percent in 1995. In fact, the average adult now spends 20 hours per week on the internet. This is why 50 independently owned marketing agencies around the world work together—to collaborate seamlessly and expand their clients' businesses globally.
The Advertising & Marketing Independent Network (AMIN) Worldwide includes agencies from more than 30 countries, including the most recent addition of China. Many agencies join the network for the discounted prices on resources, but stay for the valuable relationships and worldwide connections. Being a member allows agencies to retain their independence, put aside the hierarchy of a holding company and work innovatively in the best interest of the client. When Fortune 100 brand Caterpillar set out to build the world's largest airport in Istanbul, Turkey, the network went to work. The member agency in Caterpillar's hometown of Peoria, Illinois, USA reached out to AMIN partner, Wordsmith, in Istanbul. The two agencies collaborated to capture footage and tell the story to the rest of the world. Watch the full video. "This is just one example of how powerful the network can be," said Susie Ketterer, Principal at Simantel in Peoria, Illinois, USA. "For an agency located in Central Illinois, AMIN allows us to have a bigger reach and a lot bigger footprint. We are able to be more nimble and have a better handle culturally on what is going on. That's a critical benefit when it comes our clients' global marketing," she added. In addition to discounted resources and invaluable connections, going global with AMIN also drives revenue growth through new business, knowledge sharing at conferences, access to survey data from across the network, a global reach with local industry expertise and professional development of network employees.