The partnership enables Confirmit customers to carry out cutting-edge video data collection and analysis, and combine results with existing feedback and research methods to deliver deeper insights. A recent study has found that an average of at least four times as much data is captured using video feedback compared to open ended text responses 1, illustrating the value that video can bring. It has never been so vital for organizations to get closer to their customers or employees, and video offers real opportunities for capturing more engaging and timely feedback. Terry Lawlor, EVP Product Management at Confirmit, explains: "With our partnership with LivingLens, we enable MR and CX professionals to harness the power of video. Users will be able to gain an enhanced, qualitative and actionable view into the behavior, attitude and opinions of respondents, customers and employees, on a global scale." The Confirmit/LivingLens solution integrates video feedback with other survey response data. Webcam and mobile video capture is integrated into Confirmit Horizons by embedding video-based questions into MR, VoC or VoE surveys. Video responses are catalogued in LivingLens' engaging and powerful video visualization platform for tagging, transcribing, translating, and filtering the videos. Users can quickly analyze the spoken word, actions, objects and sentiment, whatever the language. Insights uncovered from this analysis lead to better understanding of behavior, opinions, activities and trends, and insight stories can be shared as clips or show reels to bring results to life for more informed decision making.