Despite concerns over ad effectiveness, opaque industry practices and the increasing use of ad-blocking tools by consumers, digital advertising remains resilient as 65 percent of marketing leaders surveyed said that they plan to increase their spending in this area. Contributing to the increase are a continuing and consistent shift of offline media spending to digital channels, a decline in organic social in favor of paid social and the rising importance of video, which is considerably more expensive than other digital techniques."Over the last several years, we've witnessed an expansion of the CMO mandate, from what was largely a promotional role to what is now often seen as the growth engine for the business," said Mr. Sorofman. "This year's survey really drives this point home as CMOs are taking on more formal responsibility. In more than 30 percent of organizations, at least some aspects of sales, IT and customer experience now report into the CMO." Gartner clients can read more detailed analysis in the report "CMO Spend Survey 2016-2017: Budgets Climb (Again!) to 12 Percent of Revenue as Marketers Juggle More Demands." This research is part of our Gartner for Marketers business. Gartner guides marketers with ongoing research, practical insight and actionable advice focused on customer experience; multichannel and data-driven marketing; digital commerce; emerging marketing technology & trends; and marketing strategy and operations. For additional details, email GML@gartner.com or visit us on the web. Hear more about digital marketing trends at the Gartner Digital Marketing Conference 2017, May 10-12, 2017 in San Diego, CA. Follow news and updates from the event on Twitter using #GartnerDMC. About Gartner Gartner, Inc. (NYSE:IT) is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in approximately 10,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 8,300 associates, including more than 1,800 research analysts and consultants, and clients in more than 90 countries. For more information, visit www.gartner.com.