SAN FRANCISCO, Nov. 8, 2016 /PRNewswire/ -- Massdrop, the leading group commerce startup for enthusiasts, announced today that it has collaborated with Sennheiser on the design, creation and release of the new HD6XX headphones. With the HD6XX, Massdrop and Sennheiser will bring a very special high-end product into the audiophile enthusiast community.
With access to Massdrop's industry leading community, producers of premium audio equipment and accessories can engage meaningfully with their customers. Massdrop's business model is the first to combine elements chosen by enthusiasts, and apply them to product design in collaboration with a manufacturer. For non-enthusiasts seeking the best products, Massdrop significantly reduces time spent on research and selection, while ensuring the optimal quality and a preferred price point. "Consumers today seek the ability to engage with the developers of their favorite products," said Steve El-Hage, CEO and co-founder of Massdrop. "However, traditional decoupling of commerce and community burdens fans with limitations that don't fit their preferences for customization. Massdrop is committed to providing cutting edge products that give our communities the flexibility to both choose from any best-in-breed products available at the optimal price, and provide impactful feedback on product iterations—this collaboration is a shining example. We're excited to have an esteemed company as Sennheiser participate in Massdrop's ecosystem to give our audiophile community a better, more delightful audio experience." Axel Grell, Portfolio Manager Audiophile at Sennheiser: "We are very happy to work with the Massdrop community. With the HD6XX, we have created a product which is the essence of the existing Sennheiser 600 line, combined with the ideas and needs of the Massdrop community. A perfect match!" The collaboration with Sennheiser further expands the broad spectrum of custom products the company has delivered to its communities. Today, Massdrop's communities reach more than two million enthusiasts across all categories, and more than one million in the audiophile community alone.