Election Day isn't as busy for major fast food pizza chains as Super Bowl Sunday, but it's still a pretty big day as families order in while watching the election results and many businesses -- such as newsrooms -- work into the wee hours of the morning.
"We are preparing to be busier than our normal Tuesday. Just to put it in perspective -- not Super Bowl or Halloween levels -- more like a highly anticipated football game," said Papa John's (PZZA) spokesman Peter Collins via email. Papa John's isn't running any special Election Day promotion, but will likely continue to market its new pan pizza (video below).
For the nation's pizza giants such as Papa John's, Election Day 2016 will be just another busy day in what has been a long list of busy days so far this year. Papa John's U.S. third quarter same-store sales rose a solid 5.5% on the back of more people ordering pizza via their mobile devices. Domino's Pizza (DPZ) also continued to benefit from the mobile ordering pizza craze, as U.S. same-store sales surged 13% in the quarter. It marked the 22nd straight quarter of gains for Domino's in the U.S. Yum! Brands (YUM) owned Pizza Hut was the odd duck out in the third quarter, with U.S. same-store sales falling 2% as it continued to struggle to gain traction with mobile ordering.
TheStreet takes a brief look at how Domino's Pizza and Pizza Hut are preparing for Election Day.
"Our stores are preparing for it to be pretty busy. The difference between the election and Super Bowl is that during Super Bowl everyone, nationwide, is ordering right before kick-off through halftime, so it's a really incense period of insane order taking during those hours. I doubt the election will be as intense as that, but it's going to be busier than your average Tuesday night," Domino's Pizza spokeswoman Jenny Fouracre told TheStreet via email. Domino's estimates that historically, presidential election nights bring in double-digit order increases over the average Tuesday.
Domino's will spend Election Day trying to thwart off Papa John's advances on the pan pizza scene: it's currently offering a two-topping medium pan pizza for $8.99. Papa John's new pan pizza goes for $10 for a large.
Meanwhile, you see the new Domino's delivery car (video below)?
"We actually anticipate Election Day being very busy. Not only the busiest Tuesday of the year, but one of our busiest days overall," explained Pizza Hut spokesman Doug Terfehr. To celebrate Election Day, Pizza Hut has brought back a deal for a $10 large pizza (carryout only). It has also launched a new tab online called "Popular Pizzas", which enables consumers to quickly order the most popular pizzas from Pizza Hut (which are cheese, pepperoni, meat lovers and supreme).
We hope Yum! Brands CEO Greg Creed relaxes for a bit on Election Day with a comforting pizza -- he just completed a year long process of spinning off the company's China operations (video below).