NEW YORK (TheStreet) -- Formerly bankrupt Hostess Brands, maker of Twinkies and Sno Balls, began trading on the NASDAQ under the ticker TWNK on Monday. The stock was surging by 5.49% to $12.11 in mid-afternoon trading.
"I would say to avoid both the product and the stock. Hostess has a 90-year history of alternating success and bankruptcies and financial shenanigans," Ritholtz Wealth Management CEO Josh Brown said on CNBC's "Halftime Report" on Monday afternoon.
In addition, Hostess Brands didn't have a "real IPO" today, he noted.
Hostess Brands is using a publicly traded special-purpose acquisition company (SPAC) called Gores Holdings (GRSH) in order to go public. This strategy typically "doesn't go well," Brown said.
"We've seen it with Jamba (JMBA) Juice. I can give you a whole list. It almost never works. I would avoid it," he added.
In addition, Hostess Brands is on the "absolute wrong side" of how parents are feeding their children today, he noted. Parents are making healthier choices for their kids.
"We don't send our kids to school with Twinkies in their knapsacks. And that's very different from my generation where I went to school with like a baker's dozen," Brown said.