Marriott Hotels And Critical Mass Pave New Way For Online Content

Marriott Hotels is writing a new chapter today as it amplifies its digital presence with the launch of a new quarterly online travel magazine and website called Travel Brilliantly. Working with global experience design agency Critical Mass, the hotel brand aims to reinvent the rules of online content by giving customers depth and insight on travel through a distinctive lens on editorial content curated by cultural authorities.

The first production, entitled 'The Curiosity Issue,' features articles by Humans of New York's Brandon Stanton and Neil deGrasse Tyson, world-famous astrophysicist.

"We believe that travel expands the mind. Our guests are curious and their interests run the gamut of technology, art and culture. There's no better time to consume substantive in-depth pieces than when you're travelling," says Michael Dail, Vice President Global Brand Marketing for Marriott Hotels at Marriott International.

"Teaming up with Marriott Hotels to develop the digital magazine's strategy and design was a fantastic creative opportunity for the team," adds Dianne Wilkins, CEO of Critical Mass. "Marriott is one of the world's most admired brands with a very loyal customer base, and this is yet another channel where they will engage with guests to enhance their experiences and inspire new ones."

The Curiosity Issue is available on the new website

About Critical Mass

Critical Mass ( is a global digital experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 12 full-service offices operating across North America, Europe, Latin America, South America and Asia. For over twenty years, the agency's belief in delivering brilliant customer experiences has produced business-building results for clients. Critical Mass has been recognized as a leader in digital experience design with agency rankings from Advertising Age, Warc 100 and Gartner, among others. Critical Mass is a part of the DAS Group of Companies.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. ( OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

View source version on

Copyright Business Wire 2010