NEW YORK, Nov. 7, 2016 /PRNewswire/ -- The Kraken Case Study Competition, hosted on The Economist's Which MBA? site, has launched. Teams from universities across the world will vie for a grand prize of $10,000. The competition invited students to weigh in on which blockchain technology is the better long-term buy: Bitcoin or Etherium. The participating teams of business-school students predicted two-to-one that a Bitcoin-weighted portfolio is a better long-term investment than Etherium. Bitcoin and Ethereum are both versions of blockchain technology, but there are significant differences in their purpose, adoption and application. To win the prize, teams had to submit the most compelling written and video proposals to declare which was the better long-term investment. The submissions are hosted on The Economist's Which MBA? Site. Jesse Powell, founder and CEO of Kraken, a global digital-asset exchange, said " October 31, 2016 marked the 8-year anniversary of the Bitcoin whitepaper. Today, governments, banks, Fortune 500 technology companies and investors alike have recognised blockchain technology's huge, positive and disruptive potential." Powell continued, "The question: is Bitcoin merely a prototype for superior technology yet to come, or, does its strong first-mover advantage, entrenchment and value insulate it from competitors? Ethereum is often referred to as 'Bitcoin 2.0', but it's relatively new and untested by comparison. Does Ethereum offer a unique value proposition over Bitcoin? Can both assets coexist or is it a winner-take-all game? How should an investor evaluate each opportunity in terms of portfolio diversification, maximising upside and minimising downside risk? The teams must look at strengths and weaknesses of each technology and their use cases, adoption, project governance, developer and investor sentiment, historical performance and global regulatory issues. The complexity of this evaluation coupled with the tremendous upside potential for a correct bet is why we felt this was the perfect question for this challenge."