Burberry (BURBY) :The Movie. If the internet had its way, you might find this film at a theater near you just in time for the holidays.
The London-based luxury house has gained attention for a short publicity film it released for Christmas, starring Sienna Miller, about the life of its founder, Thomas Burberry.
Many Twitter users have called for a feature length film to be made of the ad, which also stars Domhall Gleeson, Dominic West and Lily James. Released to celebrate the label's 160th anniversary, the three-and-a-half minute film chronicles Burberry's contributions to history, including outfitting Ernest Shackleton's 1914 expedition across Antarctica.
The buzz surrounding the short film comes at just the right time for the luxury retailer, which is looking to build on the modest sales momentum recorded in the second.
The company reports its interim results Wednesday, with analysts expecting retail sales of just under £440 million ($545 million), according to the consensus data put together by FactSet.
The retailer is expected to get a boost from the fall in the 19% fall in the pound since the Brexit vote. Burberry makes just 15% of its sales in the U.K.
On top of that, foreign consumers are also flocking to the U.K. to take advantage of the devalued currency.
Burberry's stock was one of the biggest risers in London Monday, gaining more than 3% against a broader 1.5% gain for the FTSE 100 benchmark. The company is also the focus of merger speculation with Coach (COH) as both brands grapple with a slowdown in the luxury market.