Burberry (BURBY) :The Movie. If the internet had its way, you might find this film at a theater near you just in time for the holidays.
The London-based luxury house has gained attention for a short publicity film it released for Christmas, starring Sienna Miller, about the life of its founder, Thomas Burberry.
Many Twitter users have called for a feature length film to be made of the ad, which also stars Domhall Gleeson, Dominic West and Lily James. Released to celebrate the label's 160th anniversary, the three-and-a-half minute film chronicles Burberry's contributions to history, including outfitting Ernest Shackleton's 1914 expedition across Antarctica.
The buzz surrounding the short film comes at just the right time for the luxury retailer, which is looking to build on the modest sales momentum recorded in the second.
The company reports its interim results Wednesday, with analysts expecting retail sales of just under £440 million ($545 million), according to the consensus data put together by FactSet.
The retailer is expected to get a boost from the fall in the 19% fall in the pound since the Brexit vote. Burberry makes just 15% of its sales in the U.K.
On top of that, foreign consumers are also flocking to the U.K. to take advantage of the devalued currency.
Burberry's stock was one of the biggest risers in London Monday, gaining more than 3% against a broader 1.5% gain for the FTSE 100 benchmark. The company is also the focus of merger speculation with Coach (COH) as both brands grapple with a slowdown in the luxury market.
The British investment site Betaville reported late last month that Coach has hired Evercore Partners (EVR) to facilitate what it said could be a $20 billion merger. Further accounts on the British blog seemed willing to entertain the possibility that the report could be far-fetched.
In October, Burberry said the Brexit vote would leave it £125 million better off. The group said sales revenue grew 2% to £895 million ($1.1 billion) in the three months ending in September as the weak pound helped deliver a "significant outperformance" in its fiscal second quarter.
However, a weak first quarter kept first-half revenues subdued, down 4% from the previous period at £1.158 billion and investors cited slower-than-expected sales growth in Asia as a concern going forward.
Before the referendum the company has reported disappointing sales, leading to a change in senior management. In July, Burberry announced that current CEO Christopher Bailey would step aside making room for Marco Gobbetti, who currently heads Paris-based brand Celine. He will assume the role "as soon as he is contractually able to do so" in 2017.
Bailey will become president and chief creative officer, relinquishing a dual CEO role that had proved controversial in recent months, with some investors suggesting he was unable to juggle the two senior positions.