BEIJING, Nov. 7, 2016 /PRNewswire/ -- Thursday November 3, 2016 in Beijing, China, Diane Wang, Founder and CEO of DHgate.com, who is part of the first generation of cross-border e-commerce entrepreneurs in China, delivered the keynote address at the 2016 International Summit of Women Entrepreneurs. In her speech, she highlighted the trend of globalization through digitalization, how it changes industry landscapes and forces businesses to adopt digitalization order to thrive. Wang noted the huge opportunities presented by digitalization, but at the same time stressed that traditional enterprises will only have access to these opportunities if they leverage the Internet to enhance their core abilities. Wang cited large scale traditional trading companies in China who offer services to thousands of local SMEs that engage in foreign trade, helping them with customs clearance, tax returns etc, however, they are being surpassed by smaller companies that leverag e the Internet and foreign trade services more effectively than they do, as an example of how digital globalization helps level the playing field. Wang said, " There is already a deep integration between traditional businesses and the Internet, including the adoption of both an online and offline presence by businesses of all kinds." Wang also said , "We are only in the early stages of seeing companies with an online presence alone gaining an offline presence, and traditional enterprises gaining an online presence." According to Wang, this is the effect of the adoption of technology and changing habits of consumers, " For example in China, street vendors must support mobile phone payment methods, or they will be abandoned by potential customers. This is also true for big chain stores like Wal-Mart, as well as mom-and-pop shops selling baked goods. These may be examples of the shallow integration of traditional industries and the Internet, but this is just the beginning. In the future, businesses more prominent use of the Internet will create inestimable opportunities." Wang mentioned that digital globalization has brought another change, cross-border e-commerce platforms, like DHgate.com, which have been breaking down the trade boundaries between countries, gathering global business people and goods. "In our eyes, the future presents an image of people being able to buy and sell globally very easily. In actuality, digital globalization has not abandoned these major markets. Through cross border e-commerce platforms, they can transform their businesses, acquiring business from beyond the confines of their locality, and accept orders from across the globe. In addition, we have entered directly into the overseas market; we have established overseas exhibition centers in many countries, providing a multitude of services, including: product inspection, brand representation, online and offline sales, warehouse logistics, and after-sale customer service. The barriers to overseas markets have been significantly reduced, thanks to global digitalization. As a result, it is now far easier for Chinese sellers to enter more overseas markets."