eBay ( www.ebay.com) today unveils a new holiday campaign, "The Gift They're Waiting For Is Waiting on eBay," and debuts television spots on November 9 - marking the brand's first holiday national television ads in nearly two years. The efforts are part of eBay's broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161107005682/en/
eBay unveils new holiday campaign that captures the emotion and excitement of giving the perfect gift. (http://www.ebay.com/holiday)
"Our new campaign illustrates why eBay is a top destination for holiday shopping - delivering incredible inventory and inspiration, along with a seamless shopping experience," said Suzy Deering, Chief Marketing Officer for eBay North America. "As a global marketplace, eBay is the only place to find this year's most in-demand items, from small and mid-size sellers to top brands like Mattel®, to one-of-a-kind personal or bespoke items. We empower shoppers to be the ultimate gift-givers with our unparalleled selection." eBay collaborated with the San Francisco-based advertising agency Pereira & O'Dell to develop the new television creative. The marquee spot, titled " The Giver," takes viewers on the emotional and gratifying journey of finding and giving perfect holiday presents. The marketing campaign also uses digital video, display ads and social media to inspire shoppers looking for unique gift ideas this season. "While the convenience of holiday shopping has increased, the thoughtfulness of gifting has simultaneously decreased," said PJ Pereira, Chief Creative Officer and Co-founder of Pereira & O'Dell. "The holidays are about spending quality time with family and friends, and the gifts we exchange should reflect these special relationships. eBay is uniquely positioned to help people find perfect gifts for the ones they love, and the new campaign brings this idea to life."