AUBURN HILLS, Mich., Nov. 7, 2016 /PRNewswire/ -- International technology company Continental is hitting the road to AutoMobility LA, November 14-17, in Los Angeles. Continental will demonstrate its Traffic Light Assist function of its cloud-based dynamic eHorizon innovation. In addition, Continental Executive Vice President of Infotainment and Connectivity Johann Hiebl will participate with a panel of navigation experts to share how Continental is using data from the cloud to predict the road ahead. A merge between the LA Auto Show Press & Trade Days and the Connected Car Expo, AutoMobility LA, features an all-new Technology Pavilion with more than 50 automotive technology exhibits, including a virtual demonstration of Continental's Traffic Light Assist. Continental's Traffic Light Assist function knows when the next traffic light will turn red by utilizing eHorizon's ability to receive and process real-time updates based on data from other vehicles' sensors and traffic information sources. This enables eHorizon to factor in dynamic changes to the route such as traffic lights, congestion, accidents and weather conditions, resulting in considerable fuel savings. "Allowing the driver to know the road ahead makes for safer driving, but the human eye alone cannot detect what is on the other side of a winding road," said Hiebl. "Continental's eHorizon technology and Traffic Light Assist function allows the vehicle to warn the driver of any obstacles and traffic stops, even before they could notice themselves, making for safer and more fuel efficient travel." By utilizing the cloud and swarm-intelligence for real-time data, eHorizon and its Traffic Light Assist function increases comfort and safety with early notification and a better understanding of the road ahead. If a vehicle or obstacle is a potential hazard to the driver, a visible warning will appear long before the driver or vehicle sensors recognize the issue. This gives the driver time to maintain an informed and smooth driving experience, even through curves and hills. In addition, driver assistance systems, such as braking and steering, can be ready for traffic situations long before the vehicle sensors detect them.