In contrast, customers who watched more series/specials, education or music-oriented television were more likely to vote for Democrats. Examples include ABC's "Scandal," Discovery's "MythBusters" and NBC's "The Voice."Methodology DISH collects anonymized, aggregated viewership data from millions of set-top boxes across its national footprint. Working with terabytes of viewership data, DISH's Data Science team took a two-step approach to developing a predictive model for the 2016 presidential election. The first stage of the model identified the relationship between the shows DISH customers watched in 2014 with the state-by-state outcomes of the 2014 House elections. A wide assortment of variables were analyzed including the types and amounts of programming customers viewed across nine different Nielsen-defined genres (e.g. sports, movies, education and series/specials). The second stage of the model then identified the relationship between House party control and presidential party affiliation dating back to 1932. DISH took this approach to accommodate its relatively young historical viewership data set that dates back only to 2014, when the last House election occurred. The Data Science team did not draw from any outside polls to reach its conclusions. The group expects to enhance its model by introducing hundreds of additional variables for future projects. Live election coverage on DISH DISH has updated several of its innovative viewing features for Election Day so that customers can optimize their live election coverage experience:
- Available on Hopper 3, DISH will convert Sports Bar Mode into the Election Newsroom. This multi-channel view divides a 4K or HDTV screen into quadrants, each with the ability to display a different program. When accessed from the channel guide, Election Newsroom will auto-populate CBS, CNN, Fox News and MSNBC. Customers may tailor this feature to display their favorite four news networks and can easily toggle among the four channels to determine which will play audio.
- With the recent addition of the YouTube app on Hopper 3, DISH customers can watch live election coverage on YouTube without changing inputs or devices. Starting at 7 p.m. ET, YouTube will feature coverage from top news channels including NBC News, PBS, MTV, Bloomberg, Telemundo and online news network The Young Turks.