EMERYVILLE, Calif., Nov. 07, 2016 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE) announced the launch of Ad Swap to help marketers better isolate causality in advertising measurement.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/987940e8-a347-4947-818d-cd91188cd51d "Ad Swap gets us back to leveraging the scientific method for ROI measurement without the operational burden or cost normally associated with creating real experiments," says Brett Wilson CEO and co-founder of TubeMogul. Several clients tested and advised the early direction of the product, including Hotels.com, Empower MediaMarketing and Haworth Marketing + Media. Ad Swap is available globally for free. "At Hotels.com, data and test-and-learn are central to the marketing decisions we make every day," said Steven Quach, Senior Director of Online Marketing. "By bringing an experimental design approach to advertising measurement and making it easy to implement, TubeMogul's attribution product fills a distinct need and gives marketers better insight to what is actually driving value." "With this product, TubeMogul is beginning to answer one of the toughest incrementality questions in advertising measurement: how do you separate those who were already going to buy your product from those that did attributable to ad exposure?" comments Curtis Larkin, Digital Director at Haworth Marketing + Media. "We look forward to testing Ad Swap and continuing to inform its development," said Lindsay Pullins, Director of Programmatic Media at Empower MediaMarketing. "With Ad Swap, TubeMogul is beginning to answer one of the trickiest questions in ad measurement: how do you separate those who were already going to buy from those that did so specifically because they saw your ad? "