Editors' pick: Originally published Nov. 7.
Did highly publicized calls on social media by presidential hopeful Donald Trump to boycott Macy's (M) cripple its stock? Or was it simply a stretch of bad luck? Either way, shares of the storied department store retailer have struggled mightily during the Republican candidate's bid for the White House.
The brouhaha between Macy's and Trump started in the summer of 2015, when the company said it would discontinue its Donald Trump line of menswear as a result of Trump's derogatory comments about Mexican immigrants. Macy's said it stood for diversity and that Trump's statements were inconsistent with that philosophy.
Trump wasted no time unloading on Macy's via his well-followed Twitter and Instagram (see below posts) accounts, launching his now infamous call to "boycott" the company on July 1, 2015.
Those who believe in tight border security, stopping illegal immigration & SMART trade deals w/other countries should boycott @Macys.— Donald J. Trump (@realDonaldTrump) July 1, 2015
A photo posted by Donald J. Trump (@realdonaldtrump) on