LOS ANGELES, Nov. 7, 2016 /PRNewswire/ -- Veteran sports and entertainment industry leaders, Happy Walters, Founder and former CEO of Relativity Sports, and Josh Swartz, former President of Relativity Sports, today announced the launch of Catalyst Sports & Media ("Catalyst"). Catalyst will act as a strategic advisor, investor and talent representative with a focus on global growth properties, including basketball, global football and esports. These areas stand to be among the greatest beneficiaries from the shift in sports media consumption away from traditional broadcast television to over-the-top and mobile content delivery. Catalyst will leverage the combined 40 years of experience of the company's leadership team, all of whom previously worked at the highest levels in sports and entertainment. Happy Walters, who is Co-Founder and CEO of Catalyst, has worked in the industry for twenty-plus years. As Founder and CEO of Relativity Sports, he grew the agency, through acquisitions and aggressive recruiting, into the second largest sports agency in North America. As a certified NBA and NFL player agent, he has represented hundreds of athletes across several international sports leagues. Prior to Relativity, Walters spent 15 years in the music business where he created one of the most successful independent record labels, which he eventually sold to Sony Music in 2003. He has extensive experience in music, film and television, and has actively participated in the esports space since 2012. Additionally, he has been the producer of several hit films, the latest of which, "We're the Millers," grossed over $270M worldwide in 2013. Walters' Co-Founder, Josh Swartz, is also President of Catalyst and is responsible for the company's esports and investment operations. In his former role as President of Relativity Sports, he managed the day-to-day operations of the company and oversaw each sport specific division, which in total represented over 400 clients. Prior to joining Relatively, Swartz was the COO of Wasserman Media Group, a sports marketing and talent management company, where he managed all strategy and corporate governance matters. Over the course of his career, Swartz has led over 35 acquisitions and has become an experienced investor in early stage sports and media companies. Walters and Swartz are also joined by Brad Sive, Chief Revenue Officer, responsible for monetizing revenue across Catalyst's verticals, advising brands on strategy, and building Catalyst's content and media offerings. Sive has 20-plus years' experience in media, advertising, marketing and digital business development. Most recently, he spent 11 years as Director of Multimedia Sales and Marketing at ESPN where he managed some of ESPN's largest client portfolios. He has led large scale league negotiations and rights deals with some of the largest Fortune 500 companies, including Taco Bell and Dr. Pepper. Charles Jackson will also join Catalyst as an Executive Vice President and board member, and will work alongside the team on business development, investment, and recruitment efforts. As an active entrepreneur, Charles has constructed successful deals such as the San Francisco based start-up Nebia, Inc., backed by Apple CEO Tim Cook, and a late stage real estate technology business out of Chicago, SMS-Assist, backed by the Pritzker Group. "We are very excited to unveil Catalyst today," said Walters. "We have assembled an unbelievable team of individuals who are experts in what they do. We will leverage their experience and leadership in traditional sports and media businesses as we seek to redefine the notion of a 'sports agency,' capitalize on the tectonic shift of media consumption in growth sports such as global football, basketball, and esports, and make significant investments that will fundamentally alter the sports world like never before."