Cyber Monday is still the biggest online shopping day of the holiday season, but its lead is narrowing.
In 2015, Cyber Monday sales hit $2.28 million. That was an increase of 12% from a year earlier and $620 million more than the next-biggest online shopping day: the $1.66 billion Black Friday. Cyber Monday's total was nearly $900 million more than Green Monday ($1.4 billion), more than double the take on Thanksgiving ($1.1 billion) and nearly $1.4 billion more than Free Shipping Day ($845 million). It brought in more on one day that sales on Thanksgiving weekend's Saturday and Sunday brought in combined ($2.17 billion).
With market research firm ShopperTrak notes that Black Friday sales at brick-and-mortar stores dropped 12% last year from 2014, the National Retail Federation and others have figured out what consumers already no: Nobody wants to fight crowds anymore. If holiday shoppers can get a better deal from home and just wait for them to be delivered, they'll do so.
"We recognize the Thanksgiving weekend shopping experience is much different than it used to be as just as many people want that unique, exclusive online deal as they do that in-store promotion," said NRF president and chief executive Matthew Shay. "It is clear that the age-old holiday tradition of heading out to stores with family and friends is now equally matched in the new tradition of looking online for holiday savings opportunities."
Of the 151 million people that the National Retail Federation (NRF) says went shopping during Thanksgiving weekend last year, those who did that weekend's shopping online (103 million) outnumbered those who went to stores. Though stores have only been pushing Thanksgiving Day shopping for about four years at this point, just 34% of those who shopped in stores on Thanksgiving went out on Thanksgiving day.