NEW YORK, Nov. 4, 2016 /PRNewswire/ -- The year-end ceremony for Sanya , China's oversea s new media project "Hearts to Hearts" experience trip, hosted by Sanya Tourism Development Commission, was held on Nov. 2th, 2016 at the Westin Sanya Haitang Bay Resort. Officials from Sanya Municipal Government and Sanya Tourism Development Commission, VIP guests from Sanya tourism industr y, the 6 experience trip winners of the campaign and journalists attended this grand event to witness and celebrate the success of the project.
A top tourism destination in southern China, Sanya launched the "Hearts to Hearts" online campaig n onMay 20th to recruit Sanya ambassadors through the city's official social media platforms for a 15-day experience trip . New software was adapted to calculat e scores automatically, which encouraged all participants to actively interact with Sanya 's social media accounts with all the efforts they could gain from their networks. The Sanya ambassadors went through several rounds of fierce competition s, from Top 60 to Top 20 ,and then Top 5, with 6 candidates finally winning the dream tour in Sanya, staying at to p hotels, enjoying relaxing beach times, watchin g grand performance shows, exploring the rainforests, Li and Miao ethnic customs and Buddhist culture, experiencing Taichi, hot spring spa and traditional Chinese physical therapies and many more. They carried out an exciting task of sharing their experiences in Sanya on social media to compete for the final cash award of USD 30,000based on marketing performance and engagement score s.