Turning Point Brands To Acquire Five Smokeless Tobacco Brands

Turning Point Brands, Inc. (NYSE: TPB), a leading provider of Other Tobacco Products (OTP) through brands such as Stoker's, Zig-Zag and Primal, today announced that it has signed a definitive agreement to acquire four chewing tobacco brands and a twist tobacco brand from Wind River Tobacco Company (WRTC) for approximately $2.5 million.

The addition of the WRTC chewing tobacco brands - with a collective market share of more than 2% - will boost Turning Point Brands' chewing tobacco market share from 25.7% 1 in the second quarter to an estimated 27.7%. Turning Point Brands is currently the #2 marketer of chewing tobacco.

Subject to customary closing conditions and approvals, the transaction is expected to close before year end. Terms were not disclosed.

The purchase adds WRTC's discount chewing tobacco brands (Big Mountain®, Appalachia™, Black Mountain® and Springfield Standard®) to Turning Point Brands' chewing tobacco portfolio, which includes Stoker's® (the #2 brand); Beech-Nut® (#6 brand); and Trophy® (#8 brand). WRTC's chewing tobacco brands have been available primarily in the Central and South Atlantic regions of the U.S. TPB also acquired WRTC's twist tobacco brand, Snake River®. Concentrated in the Pacific Northwest, the brand expands TPB's OTP footprint into the twist tobacco market.

"We have articulated our strategy to acquire attractive brands and assets in the fragmented OTP market. With the acquisition of these strong regional brands, this is a great example of the robust opportunity for consolidation," said Larry Wexler, President and CEO of Turning Point Brands. "We see this as a 'plug-and-play' acquisition. These brands will allow us to leverage our company's core competencies in national distribution and sales force infrastructure, and we expect that future operating margins will reflect these strengths. With these brands currently available in only 25% of the market, we see a clear potential to make these products available to a much larger universe of chewing tobacco outlets."

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