|WHAT:||Webinar: 5 Ways to Humanize the Travel Booking Experience|
|WHEN:||2 p.m. EST on Thursday, Nov. 10|
|WHERE:||Register online at Olapic.com|
|WHO:||Hosted by Adam Gerstel, Travel Account Executive at Olapic, and Bill Sears, VP of Enterprise Strategy at Rocket Fuel|
Join Olapic, a leading visual earned content company, and Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, next week for a live webinar where they will share five strategic imperatives for brands looking to create more authentic, human-centric travel experiences. Register now to learn practical techniques to help travel brands cut through the noise and create better marketing experiences that will increase engagement and bookings for important traveler segments.
ADDITIONAL INFORMATION: 78% of millennials prefer to spend their money on experiences over material possessions, according to a Harris survey. This is good news for the travel industry, but keeping travelers engaged and driving consumers to book travel has never been more complex. To solve this challenge, many travel brands are moving away from a segment-based approach and turning to content produced by travelers to identify moments that matter in the booking journey. This approach is made up of five strategic imperatives that will be discussed in more detail during the webinar, including: 1. Why brands can no longer rely on past behavior to indicate future performance.