NEW YORK, Nov. 4, 2016 /PRNewswire/ -- With the U.S. presidential election just around the corner, the political rhetoric is at fever pitch levels on both sides of the aisle.
But what do consumers think about their involvement in the U.S. political system? To find out, Harris Poll partnered with Nielsen to survey consumers regarding the voting process itself—from their likelihood of voting to the trust they have in both the current machines and potential emerging technology as well—and found that region, political philosophy, and race/ethnicity all come into play. These are some of the results of The Harris Poll® of 2,463 U.S. adults aged 18+, along with representative oversamples of 485 Hispanic Americans (interviewed in English and Spanish) and 180 Asian Americans (interviewed in English), and including 2,164 "likely voters" (U.S. adults who say they will probably or definitely vote, regardless of their voter registration status at the time of the survey), surveyed online between July 14 and 27, 2016. Complete results of this study can be found here. Stepping out: the voter intent of this year's ballot casters The study found that 86% of all Americans say they will definitely or probably vote in this year's election ("likely voters"), including 94% of those who are already registered to vote and 24% of those who were not registered to vote at the time of the survey. Among likely voters (those who say they will probably or definitely vote, regardless of their voter registration status at the time of the survey), 87% of men and 84% of women said they will definitely or probably vote in this year's election, though men are more likely than women to say they will definitely vote (79% vs. 71%, respectively). Perhaps not surprisingly, adults ages 65 and older are more likely to say they will vote than younger adults.