FRANKLIN, Tenn., Nov. 4, 2016 /PRNewswire/ -- During a time that our country is very much divided, the PEDIGREE® Brand has released a new video as a part of their FEED THE GOOD™ campaign that sets out to find the common ground that connects us all. The video, titled "A Vote for Good" and created by BBDO New York, brings to life a social experiment demonstrating that even among the most fervent supporters of our presidential candidates, one thing that unites us is our love of dogs.
To communicate the message in a powerful way, the brand sent an actress with a "lost" dog to attend political rallies dressed in support of the opposing candidate. The video captures a variety of emotions and reactions - beginning with hesitance and ending with acceptance. "The message in 'A Vote for Good' is true to the core of the campaign that dogs bring out the good in all of us despite our differences," said Craig Neely, Vice President of Marketing at Mars Petcare. "We only hope that we can play a small role in reminding people that we have more in common than we might expect." The PEDIGREE® global FEED THE GOOD™ campaign is based on the simple insight that dogs and people benefit each other. Since the campaign launched in 2015, PEDIGREE® has created impactful content demonstrating the positive power of dogs in our lives. "A Vote for Good" is the latest installment of thought-provoking work created by the brand to spark conversation about the role dogs can play in bringing people together in even the most unexpected circumstance.