CHERRY HILL, N.J., Nov. 4, 2016 /PRNewswire/ -- Subaru of America and agency of record MWWPR have been honored with two 2016 Platinum PR Awards from PRNews for the 2015 pet safety campaign. A winner in both the Media Relations and PSA categories, the campaign successfully raised awareness for pet lovers everywhere on the importance of protecting pets when traveling and was recognized during a ceremony in New York, NY on October 19, 2016.
"Truly great campaigns have a way of bringing untold, yet important stories to life," said Michael McHale, Director, Corporate Communications at Subaru of America, "Through the great work done by our team and MWWPR, the pet safety initiative was able to not only generate amazing awareness of a little known issue, but also affect positive change and bring accountability to the unregulated pet products industry." Subaru consumer data indicated that more than 69% of its customers own at least one pet, and more than half of them travel with their four legged friends. This passion and love for pets, long synonymous with the Subaru brand, inspired a partnership with the Center for Pet Safety (CPS), a non-profit research and consumer advocacy organization to conduct the 2015 Crate and Carrier Crashworthiness Studies, which examined the effectiveness and safety of pet crates and carriers in the event of a crash. While some top performers were identified, many more failed testing in shocking fashion, risking injury or death for both the pet and the driver.