NEW ORLEANS, Nov. 4, 2016 /PRNewswire/ -- 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry announced today that its founder and CEO, Kerry W. Kirby, will participate in a webcast, Generation-M - Engaging Today's Interconnected Renters. The webcast is scheduled to air on November 9, 2016 at 3:00 PM ET on MultifamilyBiz.com. Photo - http://photos.prnewswire.com/prnh/20161103/436166LOGO As current statistics illustrate, 87 percent of Americans have their smartphone at their side day and night, and 78 percent of consumers check their smartphone within fifteen minutes of waking up, while 64 percent check their phone within fifteen minutes of going to bed. On average, users check their mobile devices 150 times out of a twenty-four hour period and spend 177 minutes using them each day. The next generation of renters access information and transact business from the palms of their hands; they are fully mobile—making it the optimal means for communicating with prospects and residents. Kirby stated, " Generation-M - Engaging Today's Interconnected Renters webcast will deliver 60-minutes of a captivating, investigatory discussion concerning the rapid changes and trends that are affecting the way multifamily communities market and engage online. Highlights will include exploring the phenomenon of the mobile technology movement, the current scale of market penetration, and the relationship to the changing renter demographic. The goal of this webcast is to inform housing professionals on the latest technology, communication, and marketing methods to better serve the next generation renter." PowerHour's Ernest F. Oriente, a property management industry professional since 1988 and the author of SmartMatch Alliances, will join Kirby on the webcast. Oriente and Kirby have presented in over 90 webcasts together, covering an array of topics from strategies on maintaining optimum performance of multifamily communities to the latest technology trends. With a combined experience of almost 50 years in the multifamily housing industry, Oriente and Kirby deliver comprehensive, educational, and leading-edge programming. "With the rapid multigenerational adoption of mobile technology coupled with the surge in location based search, it is imperative for the industry to deliver a consistent device-friendly experience throughout every step of the housing process, while delivering a cohesive solution that focuses on the entire resident lifecycle," explained Kirby. "As we continue to look at innovative methods to increase lead flow, simplify onboarding practices, and engage residents, it is vital that multifamily housing operators realign their strategies to accommodate the mobile generation. We are excited to share our knowledge of this subject with our industry peers."