SANTA BARBARA, Calif., Nov. 4, 2016 /PRNewswire/ -- SynED, a higher education non-profit, has partnered with SBCC to provide targeted marketing and outreach to regional businesses to encourage them take advantage of courses ranging from customer relations to Adobe Creative Suite. Using innovative methodologies, such as the "flipped classroom", all students get access to Lynda.com to review course material before, during and after attending sessions. Class sessions are effectively lab time giving students the opportunity to use their learned skills and collaborate with others. Students create a portfolio piece demonstrating practical application of skills, gain access to Lynda.com and earn a Digital Badge (credential) to put on their professional profile. "We have highly connected and motivated people on the ground in the Santa Barbara area talking to employee development managers and executives at targeted companies. SynED will expand the base of employers using this impressive program so they can address the area's problematic skills gap by growing talent from within their organizations," said Guy Smith, Executive Director of SynED. The skills gap is real. The large majority of employers believe that college graduates not only lack employability skills but also an ability to apply the skills. Employers are looking for job seekers with critical thinking skills, communication skills, and experience in the practical application of skills. (Association of American Colleges and Universities 2015 Employers Survey) Providing business employees with critical career skills to advance their career is the goal of Santa Barbara City College's Career Skills Institute Digital Badge program. Employees and businesses that have taken advantage of the Career Skills Institute report increased productivity, growth and opportunities. Marlena Murdock Training Manager for the Towbes group, states "After participating in a Career Skills Certificate, we noticed an immediate and significant improvement in our employees internal communication and communication with our customers."