HAYDEN, Idaho, Nov. 4, 2016 /PRNewswire/ -- Once known to the American public as a cute zoo animal, the alpaca has slowly become known for its soft, luxurious fiber, something the natives of Peru have always known. Alpaca wool has been worn and used by the Andean people for hundreds of years due to its ability to trap moisture away from the body and provide a softer alternative to sheep wool. Alpaca fiber has been touted as "softer than cashmere and tougher than wool" and has grown in popularity among fashionistas and the luxury garment industry for its lack of pilling and hypoallergenic quality. From socks to sweaters, Alpaca is one of those products that creates its own demand once people have experienced it for themselves. Photo - http://photos.prnewswire.com/prnh/20161103/436086 Photo - http://photos.prnewswire.com/prnh/20161103/436087 According to retailers like Alpaca Direct ( www.alpacadirect.com), the demand for alpaca products is directly linked to the number of consumers who have been exposed to the luxury wool with a large portion of their customer base becoming repeat buyers. In order to increase this availability, Alpaca Direct is now offering fans of their Facebook page a chance to shop their products using the Online Messenger feature. "Our customers are often on Facebook and using instant messaging so we wanted to bring the shopping experience to where they are hanging out," says Kelley Hobart, one of the owners of Alpaca Direct. "People come to our Facebook page ( https://www.facebook.com/AlpacaDirect) to look at and like our products, so it made no sense to ask them to leave the site in order to make a purchase. Part of our job as an Alpaca fiber retailer is to educate our clients about this great product, something Facebook enables us to do real-time. We're very happy to be able to offer both information and online ordering in the same place, as well as provide them with instant notifications about shipping and delivery with the help of Facebook messenger." The move comes just in time for the holiday shopping season where shoppers are more apt to make a purchase of a luxury item for someone they love. "We know how amazing alpaca fiber is and what great gifts alpaca socks and scarves make for someone special," says Hobart. "Socks are a great gift because they are so soft, warm, and really help to introduce the fiber to people in a meaningful way. And, if they want to purchase them, we're able to make that happen through Facebook."