WHITE PLAINS, N.Y., Nov. 4, 2016 /PRNewswire-USNewswire/ -- March of Dimes, the country's leading nonprofit in mom and baby health and in the prevention of premature birth -- the #1 killer of babies -- and Little Lotus, the innovative baby product line from health tech social enterprise Embrace Innovations, today announced a month-long partnership to run throughout November, Prematurity Awareness Month. The partnership kick-off coincides with the recent launch of the March of Dimes' Give them tomorrow campaign.
Each year in the United States, about 380,000 babies are born prematurely - setting them up for possible lifelong health problems, including breathing problems, jaundice, vision loss, cerebral palsy and intellectual delays. That's why March of Dimes is funding research to identify the unknown causes of preterm birth so more moms can have full-term, healthy babies. From today through November 30, Little Lotus will donate $5.00 from every purchase of the Lotus Signature Swaddle and Sleeping Bag - featuring the company's original, handprint-inspired design - to March of Dimes to help support this critical work. Little Lotus is a line of baby products (including swaddle and sleeping bags for newborns - 2 years) using a proprietary fabric inspired by NASA spacesuits to keep babies at the optimal temperature, helping them to sleep better. The company has a forthcoming preemie size swaddle as well, with pre-orders available soon. For every Little Lotus baby product purchased, a baby is saved by the Embrace Warmer, a low-cost infant incubator designed by Embrace Innovations, which has already helped to save over 200,000 babies around the world.