WALNUT, Calif., Nov. 3, 2016 /PRNewswire/ -- Zarget today announced it has raised a $6M Series A round of funding, led by Sequoia India, with participation from current investors Accel and Matrix Partners. The company plans to use the funds to scale its marketing automation products and help small businesses easily optimize their web presence in real-time without any coding skills required. Marketing Automation Software for the Masses Websites are the number one marketing channel for SMBs. However small business owners lack the time, budget and IT knowledge to manage and improve the performance of their web pages. On top of this, none of the optimization software today works for HTML5 dynamic elements such as image carousels, animation and pop-up menus, which are used in the vast majority of websites. Another major problem stems from trying to decide on the right combination of tool providers. Dozens of competing offerings exist; but the solutions are not integrated. This means companies are forced to use one provider for A/B testing and another for heatmaps. This leaves your data in multiple silos with no easy way to address online behavior patterns- such as where drop offs are occurring - and can be subjected to security vulnerabilities such as clickjacking. The impact is staggering, with billions of dollars in lost revenue and trillions of dollars in merchandise left in shopping carts each year. With Zarget's all-in-one platform, any business owner has an easy and affordable way to become an effective digital marketer and improve performance of their websites instantly, without learning how to code or hiring an expensive IT department. Zarget offers all of the capabilities of competing solutions and more - including A/B testing, dynamic heatmaps, funnel analysis, form analytics, and user polls and feedback - but at 10% of the cost, and backed by exceptional 24/7 customer support.