LONDON, Nov. 3, 2016 /PRNewswire/ -- A Customer Perspective This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years. Key excerpts:- The top IT challenges for respondents in the travel and transportation industry include automating and streamlining business processes, dealing with security threats, and ensuring network stability and reliability.- There will be a huge drop in reducing operations costs as a driver to invest in IT. Improving collaboration and customer experience, as well as gaining a competitive advantage, will be the top reasons to buy IT.- Early adopters of IT in this industry achieved higher revenue growth rates and better margins than others.- Today, the most common investments in IT, besides cyber security, include social media management and marketing tools and customer experience management. This indicates that customer satisfaction is a key critical success factor in the travel and transportation industry.- CEOs are more interested in boosting creativity and innovation while CIOs are focused on using IT to expand to new markets and new regions- Companies with strong revenue growth are investing in IT to expand to new boost creativity and innovation.