Majesco (NYSE MKT:MJCO), a global provider of core insurance software, consulting and services for insurance business transformation, today published a new thought leadership report, The Rise of the New Insurance Customer: Shifting Views and Expectations…Is Your Business Ready for Them?Based on primary consumer research, the report exposes the vulnerable positions of personal property and casualty (P&C) and individual life and annuity (L&A) insurers compared to consumer opinions of other businesses and the rapidly shifting needs and expectations of the emerging dominant generation of insurance customer. "It is clear that the current insurance business and customer journey was built for the silent and baby boomer generations, who have adapted to it and are generally content with it, because that's the way it has always been for them," noted Denise Garth, Senior Vice President of Strategic Marketing, Industry Relations and Innovation at Majesco. "However, led by Millennials, Gen Z and increasingly Gen X who sits between them and the older generation, their needs and expectations are rapidly shifting to new products and services, new channels and a robust, intuitive digital experience. Loyalty is now influenced by how well insurers meet their needs and expectations for products, engagement and value, opening the door to new competitors and the potential shift in market leadership over the next 5-10 years as these generations overtake the previous ones." The research assessed consumer perceptions across ten common industries they do business with regularly, including P&C and L&A insurance, finding that insurance is "dead last" in terms of "easy to do business with." L&A is significantly lower than P&C as compared to the other industries / businesses with which consumers regularly interact. Eleven key insurance industry-held perceptions about insurance customers indicated that five are completely outdated, five others are shifting and only one remains relevant.