PROS® (NYSE: PRO), the revenue and profit realization company, today announced its participation in the Medical Device Strategic Pricing Conference. In addition to leading an industry panel, PROS will also showcase its cloud-based solutions for pricing and selling: PricingPRO and SellingPRO. The event is scheduled for Nov. 3-4 at the Doubletree by Hilton in downtown San Diego. The sixth semi-annual Medical Device Strategic Pricing Conference brings together distinguished academics, medical device manufacturers and industry thought leaders. From overcoming the impact of pricing pressures, to sustaining growth and profitability in today's dynamic and evolving marketplace, speakers will address trends that are driving the strategic agendas of today's leading device manufacturers. "The Medical Device Strategic Pricing Conference provides us with opportunities to meet some of the most high-profile companies in the industry and to hear firsthand about today's rapidly changing market dynamics," said PROS Chief Marketing Officer Patrick Schneidau. "In a new era of increased regulation and transparency, device manufacturers are evaluating how they can monetize their investments in innovation and grow profitability as they battle today's competitive playing field. The PROS team will be on hand to share insights about how we've helped medical-device organizations improve customer satisfaction and create sustainable growth." PROS Strategic Consultant Charles Sweeney will lead a competitive pricing panel, one of the conference's highlighted sessions. Titled " Securing Market Intelligence and Increasing Transparency," the panel will include Steris Corporation and Hologic. The panel will discuss how to build competitive pricing models across all selling channels and gain greater knowledge to benchmark pricing for new product offerings. Some of the world's most high-profile medical device manufacturers rely on PROS selling and pricing capabilities to leverage prescriptive analytics that accelerate the process of converting prospects to customers; confidently scale winning pricing strategies to increase margins; and streamline smart decision-making so organizations can realize their revenue growth and profit potential.