ROCKVILLE, Md., Nov. 3, 2016 /PRNewswire/ -- It's almost impossible to hear news related to gluten-free foods without also hearing about how most Americans don't have celiac disease or even a gluten sensitivity and are essentially wasting money on an unnecessary fad. What's sometimes missed is that a number of Americans simply want to go gluten-free because the effort contributes to their sense of mental and physical wellness, according to market research firm Packaged Facts in the brand new report Gluten-Free Foods in the U.S. 6th Edition.
View additional information about Gluten-Free Foods in the U.S. 6th Edition, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: http://www.packagedfacts.com/Gluten-Free-Foods-10378213/. "Much like veganism and flexitarianism or going low-carb or dairy-free, avoiding gluten has become a true lifestyle choice for many Americans," says David Sprinkle, research director, Packaged Facts. "These consumers may not have a specific health-related motive necessitating the switch to gluten-free. Yet for gluten-free advocates there's often a satisfaction from furthering one's overall health and nutrition goals. Wellness, as they say, begins in the mind." These dedicated gluten-free dieters have helped the gluten-free foods market demonstrate an annual growth rate of 36% over the five-year period ended in 2015, when the market reached $1.6 billion, according to Packaged Facts based on the specific categories analyzed for the report. The company forecasts the gluten free foods market will reach $2 billion in 2020 Gluten-free foods are gaining popularity partly because manufacturers and marketers are aligning new product developments with other emerging trends in the food and beverage industry. These trends include clean labels, marketer transparency, and the use of plant proteins and ancient grains.