NEW YORK, Nov. 3, 2016 /PRNewswire/ -- Marketing Technology company Magnetic, has been named the #1 company in personalization services to the IR Top 1000 in the U.S. for the eighth year in a row. The list ranks and analyzes the top e-commerce technology providers that service America's top 1,000 e-retailers. Magnetic also ranked in the top 10 providers for online advertising and email marketing. Being named among the top 10 in each of these categories is a testament to Magnetic's ability to deliver results through its diversified product suite, spanning online advertising, email and site channels. "We are honored to be recognized as the #1 technology solution in a category that is a #1 priority for marketers," said Sandeep Swadia, COO of Magnetic. "Marketers are frustrated with disconnected point solutions. By providing a single and comprehensive source of deep audience data, Magnetic helps marketers deliver personalized offers to their customers across all devices, channels, and buying stages. It is great for the marketer and great for the consumer." A study by Magnetic and Retail TouchPoints found that the most important element of the shopping journey is making sure the online experience is easy—and relevant. Of consumers surveyed, 81% said they want to find what they're looking for, see product reviews and recommendations, and ultimately buy the product when and how they want. Similarly, for retailers, personalization also ranks high in terms of its importance - 94% of senior-level executives believe personalization is critical or important to reaching customers according to a study from PWC's Digital Services group; and two-thirds of all marketers in an Experian study reported that connecting data and channels in real time ranked as their #1 priority. Magnetic's technology platform enables marketers to better connect with people by creating a single, comprehensive view of their purchase journey across devices, channels, and buying stages.