ATLANTA, Nov. 3, 2016 /PRNewswire/ -- Salesfusion, the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value of B2B Lead Generation. The study commissioned in partnership with Ascend2 surveyed B2B marketing influencers from small to medium-size businesses (SMB) and found that more than half of marketers feel their organization's lead generation strategy is currently above average. The company also published an eBook, The State of B2B Lead Generation: What B2B Marketers are Achieving with Lead Gen Now and What's to Come detailing these findings, available here.
Lead Generation Effectiveness is Looking Up While there are a number of significant barriers still to achieving B2B lead generation success, the status of lead generation effectiveness is looking up with more than three-fourths of respondents stating that their effectiveness is increasing. This may be in part to the technology they are using. According to the Aberdeen Group, best-in-class companies are 67 percent more likely to use a marketing automation platform. Marketing influencers listed the following results when asked about lead generation effectiveness:
38 percent say effectiveness is increasing significantly;
48 percent say effectiveness is increasing marginally;
15 percent say effectiveness is decreasing marginally;
3 percent say effectiveness is decreasing significantly.
Simply having Technology isn't Enough Overall, the results show that while lead generation effectiveness is increasing with technology, simply having technology is not enough to improve tactics. Respondents noted that creating and marketing relevant content and managing social media channels are the most difficult tactics to execute for B2B lead generation purposes. The data shows that 70 percent of B2B organizations outsource all or part of their lead generation tactics.