NEW YORK, Nov. 3, 2016 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced a collaboration with QuickChek, a market leader in food services with more than 140 retail locations, for a series of successful location data-powered campaigns. These campaigns sought to drive visitation to QuickChek locations among brand loyalists, gain marketshare from competitors, attract brand new customer categories and accurately measure campaign success for promoting in-store visitation.
Key among the results of the campaigns, run by AboveNation Media in cooperation with strategy lead Domus Inc., was a nearly 83 percent visitation lift over a control group, as measured by PlaceIQ's Place Visit Rate (PVR®) metric, a first-of-its-kind standard in foot traffic attribution. PlaceIQ also powered the audience insights behind these campaigns, revealing audience affinities for competitive retailers, quick service restaurants (QSRs), TV shows and more. These insights have played an integral part in informing QuickChek's future media and creative strategy, as well as acting as a core component of its overall retail expansion strategy. "QuickChek has driven tangible success by surrounding itself with partners committed to marketing innovation," said Duncan McCall, CEO and co-founder at PlaceIQ. "This success applies to the near term in the form of accurate and measured in-store ROI from strategically delivered and creatively perfected media. By harnessing location-derived insights from this work, QuickChek in partnership with AboveNation Media has made a sound decision to support its business in the long term as well. Location data is now allowing QuickChek to understand the consumer journey from start to finish, which delivers strategic advantage about how to scale their business via new retail locations, to reach more customers. This is a prime example of using location data as a versatile horizontal business enabler."